Inner Circle Labs Inner Circle Labs
Free audit
Weekly LinkedIn intelligence for founder-led teams

Start warm conversations with your next clients on LinkedIn.

30 minutes of your time per week. We handle the other 10 hours.

Every Monday you get a two-page brief: who to talk to, what to say, what to post, and which accounts are warming up. You execute. We do the research and the drafting.

Since 2024 · Across 32M+ impressions
0M+
Impressions driven
0%
Connection accept rate
0%
Reply rate on outreach
0K+
Engagements
What we do

We turn what you know about your buyers into a weekly plan of LinkedIn actions.

You've built an audience. Figuring out who is warming up, and what to say to get there, takes hours you don't have.

We save you the thinking time, and we bring deep LinkedIn expertise that adapts to your specific business strategy.

You keep the final word →

We don't

Build lead lists from scratch.

You bring what you have. We sharpen it.

Run automated sequences.

Nobody sounds like you except you.

We do

One thing.

We help you keep track of the most important actions you can take this week on LinkedIn.

The system

Three things, working together as one.

The weekly brief

Ten ranked moves, drafted 80% of the way. Who to talk to, what to say, what to post, ranked by what moves your pipeline this week.

Content for your pipeline

Three posts a week in your voice. Every post has a purpose and a person behind it. Your content warms accounts before you reach out.

Behind the brief

A data layer tracking every signal in your network: engagement, replies, profile views, traction, so next Monday's brief is sharper.

LinkedIn actions

Content made for the accounts you're targeting.

If a prospect cares about a topic, we write about it, then you post it. If they just posted about a problem you solve, we draft the comment and the follow-up DM. By the time you send, they've already seen your name in their feed.

Mon · Post goes live
Your post about RevOps hiring
9:00 AM
Wed · Target engages
Sarah @ Ramp likes + comments
2:18 PM
Fri · You send the DM
"Saw you liked the post..."
10:45 AM
How it works

30 minutes a week. We save you the other 10 plus hours.

1
Weekly call

One call with Daniela and Justin.

Strategy and execution in one room. What to post, who to reach, what worked, where to push.

2
Monday AM

One brief in your inbox.

Ten ranked moves, drafted 80% of the way. You review and post.

3
30 min

Execute. The work compounds.

Week by week, your pipeline gets sharper. Your feed starts working for you.

For you if

This fits.

  • Founder-led B2B, $300K to $1M+ revenue
  • Validated offer, clear ICP
  • Someone on the sales side: SDR, AE, co-founder, or you with real hours blocked
Proof
CC
10.4M
Impressions, 7 months
Chris Cunningham
ClickUp co-founder, signed in 26 days
CP
44K
Views, one post
Chris Pinner
Innerfit, 60%+ of previous year
WM
10.9M
Impressions, 6 months
Will McTighe
420K+ followers, +15K added
OH
275%
Engagement lift
Oliver Hauss
$50M+ holiday rental agency

They take an extremely personalised approach. They understand HOW you think and make every word reflect that.

SG
Shiv Gettu
Zuma (Y Combinator)

They truly cared about what we were building. Iterated constantly, brought incredible energy and work ethic.

TA
Timothy Armoo
210K+ followers · #1 Sunday Times Bestseller
Who runs it

Two founders. No account managers or handoffs.

Justin van Zon
London, UK

Ghostwriter for top 0.1% creators and $4B+ companies. 32M+ impressions driven. Previously ClickUp, Happy.Rentals, Search X Recruitment.

Daniela Alvaran
US & Mexico

Built a repeatable LinkedIn system over five years, turning personal storytelling into pipeline. Previously Xomnia.

Inner Circle Labs
$5,500 / mo

Three-month minimum. Eight clients at a time.

Founding member discount

The first three clients get a founding member rate. Ask in your audit.

Get your free audit
What's included
Weekly two-page brief
Weekly strategy call
Content plus outreach as one
Voice mapping
Target list management
Signal scanning
AI knowledge base on your business
Direct access, no handoffs

Why three months? Enough time to build the data layer and turn warm signals into real conversations.

FAQ

Questions people ask.

I can do this myself.

You can. The gap isn't only knowledge of the platform. It's time and system.

I've tried a freelancer and it didn't work.

A freelancer writes posts. We build a system around your actual and dream network.

It's expensive.

One client at your deal size pays for the whole engagement.

Is this another AI product?

No. Daniela, Justin, and the team run your intelligence every week. AI speeds us up. It doesn't replace the judgment you're paying for.

My industry doesn't work on LinkedIn.

Your competitors are already there. If they're getting traction and you're not, it's the approach, not the platform.

We translate your business into LinkedIn actions that actually move deals forward.

We'll give you three specific next things you can do this week. Apply for the free audit.

Apply for your free audit

Best regards,
Justin and Daniela